Online video streaming platform YouTube has launched a new affiliate program for purchases in India. Through this, creators can directly link to other e-commerce sites including Amazon, Flipkart and Myntra in their videos, short films and live streams, through which they have the opportunity to earn commission.
The goal of the Affiliate Program is to provide an additional revenue stream for creators on top of traditional advertising revenue, YouTube Premium, and brand collaborations. With this, brands can easily reach their viewers by collaborating with creators.
Creators can access this program through YouTube Studio
Eligible creators can access the Shopping Affiliate program through YouTube Studio, allowing them to tag products in all content formats, including videos, short films, and live streams.
Viewers can see the labeled product, go to the e-commerce website and purchase that product.
A new option for product discovery
Travis Cates, General Manager and VP of Shopping at YouTube, said: “More than 30 billion hours of shopping-related videos will be watched on YouTube in 2023 alone, reflecting the global success of YouTube Shopping, connecting creators, viewers and brands in new ways. Shows the power of.
He said this new stage of YouTube offers a new product discovery option, which will strengthen the connection between creators and viewers through personalized purchases.
How was YouTube born?
In 2004, three friends Chad Hurley, Steve Chen and Javed Karim, who worked in the online payment system Paypal (American Multinational Financial Technology Company), met at a dinner in San Francisco. The three planned to launch an online dating service. In 2005, on Valentine’s Day, February 14, the Youtube.com domain was launched. His first office was built in a garage.
When the dating service failed, it became a video streaming platform
Time has passed but no videos have been uploaded. After the idea failed, Javed Karim, one of the three founders, uploaded the first video on April 23, 2005. The title of this video was “Me at the Zoo”. In this 19-second video, Javed Karim himself was seen talking about the elephants at the San Diego Zoo.
By September 2005, the first video on YouTube had been viewed more than a million times. Today, this video has 26 crore views and 1.3 crore likes. Javed had created a channel for the trial, in which Me at the Zoo is the only video uploaded in 18 years. It was from there that YouTube evolved from a dating site to a video platform.
Fastest growing site completed in a year
Seeing the initial growth, Paypal CFO Roelof Botha also invested money and YouTube began to continually attract investors. Just a month after its launch, in May 2005, more than 30,000 users began coming to Youtube.com every day. In 6 months, this number reached 20 lakh users. YouTube was the fastest growing site in 2006.