55% of the country’s total internet population (48.8 crore) comes from rural India.
The number of Internet users in India could exceed 90 million by 2025. According to the IAMAI and CANTA report, the number of Internet users would reach 886 million in 2024. It records an increase of 8% every year. The maximum increase occurred in rural areas.
55% of the country’s total internet population (48.8 crore) comes from rural India. Rural users spend 89 minutes per day using the Internet. While in cities, this figure is 94 minutes.
The peculiarity is that 98% of users in the country use the Internet in Indian languages. Among them, 57% are urban dwellers. Hindi, Marathi, Tamil, Gujarati, Telugu and Bengali are the most commonly used languages in cities. In the report, the use of Indian languages was considered as an important reason for the increase in internet usage.
53% of men and 47% of women use the Internet. 10.5 million people use cash on delivery only when shopping online. A maximum of 52% of them are women. One in five users uses a voice assistant to access the Internet. Among them, 39% belong to the age group of 25 to 44 years. In 2024, 53% of Internet users were men and 47% women.
41% do not use the Internet However, 41% of Indians do not use the Internet. Among them, 51% come from rural areas. However, this figure is decreasing every year. In 2021, the number of people who did not use the Internet stood at 76 million. This will increase to 63 crores in 2024.
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