India News Get -BusinessEpigamia Co-founder Death; Rohan Mirchandani dies after heart attack
Rohan Mirchandani, co-founder of Epigamia, is a graduate of NYU Stern and the Wharton School. (File photo).
Rohan Mirchandani, co-founder of the FMCG company Epigamia, has died at the age of 42. According to reports, Rohan died of a heart attack late on the night of December 21.
Mirchandani was a graduate of NYU Stern and the Wharton School. He founded Drums Food International in 2013, the parent company of Epigamia. Epigamia is one of the largest Greek yogurt brands in India.
The Drums Food spokesperson said we are saddened by this loss in the Epigamia family. Rohan was our mentor, friend and leader. We will try to pursue his dream with strength and enthusiasm. Rohan’s values and vision will continue to guide us.
Mumbai-based Epigamia is famous for its products like Greek yogurt, curd, milkshake, smoothie and kheer.
The company produces Greek yogurt, curds and drinks This Mumbai-based company is famous for its products like Greek yogurt, curd, milkshake, smoothie and kheer. Epigamia started as Hokey Pokey ice cream and then evolved into a yogurt brand as the ice cream business was a seasonal business.
The family and current management will run the business. The company said that in Rohan’s absence, the current management would manage the business. Epigamia’s senior management will manage the day-to-day operations of the company under the leadership of Ankur Goyal (COO and Founding Member) Uday Thakkar (Co-Founder and Director) and with the support of the Board of Directors. His family members Raj Mirchandani and Verlinvest and DSG Consumer Partners will also contribute.
Planned for business school – I am going to create a startup Mirchandani once said that as a business school student, he thought about starting a startup after listening to a lecture about the lack of innovation in consumer brands and FMCG products.
Rohan Mirchandani became executive chairman of the company in December 2023. Co-founder Rahul Jain became CEO. While Ankur Goyal, founding member of Epigamia, has been promoted to COO, i.e. Chief Operating Officer of the company. At that time, Goyal handled the company’s supply chain and business intelligence functions.
The company has 20,000 touchpoints in over 30 cities. According to the report, by December 2023, the brand would achieve retail sales across 20,000 touchpoints across over 30 cities. The company also plans to expand its operations in the Middle East by 2025-2026. In FY2023, the company sold products worth a total of Rs 168 crore. This is 24% more than in fiscal 2022. The company had then generated a turnover of Rs 136 crore.
Deepika Padukone is the partner and brand ambassador of the company.
Bollywood actress Deepika Padukone is also a strategic partner of Epigamia. In 2019, she joined Epigamia’s parent company, Drums Food International. As part of this partnership, Deepika invested in the company and became its brand ambassador.
Bollywood actress Deepika Padukone is Epigamia’s strategic partner and brand ambassador of the company.